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The Debrief

Bitwise Rebrand


Working with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powell to talk about our work together and how the rebrand has been performing.

See more of our work with Bitwise at

We’d love to hear about your brand and business challenges, even if you’re not sure what your next step is. No pitch, no strings attached.