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p r o c e s s
b u i l t
f o r
e a r l y - s t a g e
s t a r t u p s

A strong brand is essential at every stage of an organization’s journey, especially the beginning.

Odi is the perfect partner for early-stage organizations looking to establish a strong brand presence. With a long history of creating impactful brands, we have the skills and processes to deliver high-quality branding with unmatched speed and care.

Here’s what to expect

  1. 01
    Project prep

    Before we begin, we need to learn about you. You’ll complete a brand questionnaire and an attributes exercise so we can learn about your aspirations for your brand, your target audience, and your competitors. You’ll also receive a clear timeline so you know exactly what to expect before we get started. Ask all the questions you need.

  2. 02
    Meet and plan

    Our project kickoff is solutions-oriented. The goal: to define a SMIT — the Single Most Important Thing to get right in your brand. Your SMIT becomes our strategic and creative north star. You’ll meet your Odi project team, which is kept in-house and never outsourced.

  3. 03
    Design and iterate

    We’re now laser-focused on building a visual identity that achieves your SMIT. Every week, you’ll get a design deliverable and a video walk-through. Asynchronous review and feedback work with your busy schedule so we can make the most of our weekly meetings.

  4. 04
    Package and deliver

    In six weeks, you’ll be set up with all of the design assets you need. This includes detailed usage guidelines so you can start implementing quickly — and feel good that you won’t mess it up in the process.

  5. 05
    Launch and support

    It’s go time! We’re here to answer questions and celebrate with you. If you need help with the roll out, our Brand Support service can take it off your plate so you can stress less about the launch and focus on your business.

Odi Culture 1

Resources are tight, times are a little chaotic. We get it. We’ve cooked up high-ROI services: efficient and accessible, while delivering the highest value and quality.

  • Visual Identity

    Our core service includes your logo, typography, color palette, and all of the other design elements you need to communicate your brand visually. Brand guidelines make it clear how to launch and scale your new look, right down to the pixel.
  • Verbal Identity

    Verbal identity provides the verbal component to a brand identity. With brand positioning strategy, situational messages, and an elevator pitch, verbal identity gives you the foundation to start telling your brand's story with authority.
  • Brand Support

    A brand rollout is as exciting as it is time-consuming. Brand Support’s got you. This add-on service puts everything into action, ensuring all your visual touchpoints are on-brand and beautiful — but, most importantly, start building traction and trust.
Lookback guidelinesgrid
Illoominus square

You should like the people you work with as much as you like their work. So for us, the intangibles are just as important as the tangibles.

  • Expertise

    As a division of Focus Lab, Odi lives and breathes B2B branding. We channel our 10+ years of expertise into building brands people want to do business with.

  • Coaching

    From presenting to investors to making objective decisions to nailing your brand launch, we share our guidance freely and frequently.

  • S.A.U.C.E.

    It stands for Seek to Achieve Unforgettable Customer Experiences, and it’s key to how we work. We want you to remember your Odi experience as a great one.

  • Partnership

    Clients tell us all the time: We’re part brand agency, part brand therapist. Branding can be a surprisingly tough process, but we’re with you through it all.

Charles Gaudett Predictable Profits

Your branding work is AMAZING - so proud of our new visual appearance and I do believe it's fundamentally helped us attract and close more deals.

Charles E Gaudet II
CEO & Founder, Predictable Profits
We’d love to hear about your brand and business challenges, even if you’re not sure what your next step is. No pitch, no strings attached.