Vizard

Video con­tent is a key pil­lar to suc­cess­ful con­tent mar­ket­ing strate­gies, but tra­di­tion­al video edit­ing soft­ware has a steep learn­ing curve and high price tag. Tar­get­ing non-pro­fes­sion­al video edi­tors, Vizard has to feel effort­less for the time-strapped con­tent mar­keters and social media man­agers try­ing to get a time­ly Reel pro­duced and pub­lished. Appro­pri­ate­ly, the Vizard team iden­ti­fied their brand attrib­ut­es as Effort­less, Trans­for­ma­tive, and Essential. 

From there, we arrived at their Sin­gle Most Impor­tant Thing (SMIT): Enchant­i­ng­ly Intel­li­gent. The new Vizard brand need­ed to cap­ture that sense of mag­ic when a tech­nol­o­gy works effortlessly.

From a brand stand­point, Vizard’s com­peti­tors blend togeth­er in techy blues, gra­di­ents, and non­de­script sans serif type­faces. You could eas­i­ly research each com­peti­tor and strug­gle to remem­ber which is which; that meant an excit­ing oppor­tu­ni­ty for Vizard.

Play­ing into the moniker of Vizard, the logo­mark show­cas­es the mag­ic behind the brand’s capa­bil­i­ties. We explored a wand being the mag­i­cal touch that Vizard uses to refor­mat videos. These explo­rations focused on the phys­i­cal wand itself, along with the effects it conjured.

We dubbed the final mark Spark. It uti­lizes a spoked wheel as the encom­pass­ing shape for the wand and accom­pa­ny­ing effects. The han­dle of the wand is inten­tion­al­ly a dif­fer­ent col­or for dis­tinc­tion, as well as slight­ly extend­ed with­out break­ing the bar­ri­ers of the con­tain­er of the shape in its entirety.

The intent was to cre­ate a mark that felt tech-for­ward but that would not fade into the com­pet­i­tive landscape.

The logo­type is a slight­ly cus­tomized ver­sion of Deg­u­lar. The clean but fun let­ter­forms paired with the heavy weight leads to a logo­type that feels sim­ple and mod­ern, but not alienating.

The col­or palette fea­tures an anal­o­gous scheme with sub­tle tran­si­tions between col­ors, cre­at­ing a mag­i­cal feel­ing and bring­ing the brand to life. 

Vizard’s gra­di­ent is one of the more flex­i­ble ele­ments of the brand. It can range from two to five col­ors depend­ing on the avail­able real estate and desired com­po­si­tion. The soft tran­si­tions between col­ors feel effort­less, but enchant­i­ng, like a mys­te­ri­ous potion brew­ing in a cauldron.

We also uti­lized the logo­mark to cre­ate a pat­tern that can be used in a num­ber of ways. The repeat­ing logo­mark trans­forms from a spark­ing wand into a field of geo­met­ric sparkles.

A brand’s work is nev­er done! After final­iz­ing the details of their new brand, Vizard enlist­ed our Brand Sup­port team for help with apply­ing it to their web­site, prod­uct, and social media. Gra­di­ents and sub­tle, but delight­ful, inter­ac­tions help bring that sense of mag­ic to the web experience.