The Debrief: Heliux Rebrand

Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs.

Check out more of our work with Heliux here.

0:00 - Intro
3:10 - How did you know it was time to invest in brand?
7:40 - What were you looking for in an agency partner?
10:25 - What was the most challenging part of the rebrand for you?
16:15 - What was the most rewarding part of the brand project?
23:09 - What has your new brand allowed you to do that you couldn't before?
25:42 - What advice do you have for a fellow founder considering investing in brand?